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History
LAGROTTA AZZURRA did not grow by chance. At the time of its foundation in January 1992, its creators have already announced what would be the most striking feature of the company: the market focus.The starting point in the product line was the creation of unique professional uniforms, targeted to the gastronomic area. Then, realizing the market opportunity, it launched the Hair Protective Hat (Safety Protection Hood), regarded as Personal Protective Equipment (PPE). The product has successfully met the latent demand from the gastronomic and industrial markets, and assured the pioneer its patent, under the record
MU7703294-2.
The interest in innovating and meeting the needs of each customer in a customized manner led LAGROTTA AZZURRA to notice the lack in the marketplace of non-reusable products, and to initiate the manufacture of Caps, Masks and Disposable Gloves.
Today, just 17 years later, it offers 102 products tested and approved by the competent bodies, especially by the competitive Brazilian market. It is the largest portfolio of disposable products in the country.
With business intelligence, in addition to good and ethical relations, the company developed with the large Wholesalers of nationwide reach, a Proprietary Brand Line. Such action granted the partners an important competitive edge, thus raising LAGROTTA AZZURRA's productivity level.
In a bold and enterprising move, the company transferred its operations from a 1000 m2 building to a 9,800 m2 structured industrial park near the São Paulo Business Center. In consequence, the production capacity promptly tripled and placed LAGROTTA AZZURRA among the three largest Disposable Products manufacturing industries in the Brazilian market. Today, the company has 120 direct employees, 270 indirect, and 33 representatives, scattered from North to South in the country, able to understand, and especially to effectively meet the challenges posed daily by this market in permanent transformation.
Seeking a strong and sustainable growth, the company was divided into 4 Business Units:
- Disposable Items;
- Professional Uniforms Higienization and Management
(Industrial Laundry); - Professional Uniforms;
- PPE's Management.
The segmentation of markets allowed gaining greater expertise for the production of products and services focused on the client, and LAGROTTA AZZURRA began serving a demand of over 8,500 buyers, including wholesalers, distributors, retailers and enterprise customers throughout the country.
The products and services offered today are the greatest expressions of the improvement - always present in the company's track record - and its achievements. The efforts of its creators - achieved with excellence - and the constant investment in Information Systems, Technology, Management Systems, and above all, Creative and Innovative ideas, always prioritized exceeding the customers' and employees' expectations.
LAGROTTA AZZURRA believes that investing in intelligence, creativity, comfort, and satisfaction is essential for the growth of a strong and complete company.
LAGROTTA AZZURRA. We do it your way.
